GROWTH ADVISORY
Growth off the map.
My firm helps founders and CMOs find new sources of growth: new partners, new markets, new customers.
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Every funnel eventually runs out of the customers it was built for.
When growth stalls, the reflex is to spend more and keep optimizing, but you’re reaching the same customers. New growth comes from a second curve of customers who don’t look like the last ones. And they don’t convert, not because they’re unconvinced. They’re blocked: they don’t know the category, don’t trust it, or can’t reach it or pay for it. No campaign fixes that. It has to be designed for.

HOW I WORK
Know where your next growth comes from.
I work with venture-backed companies, consumer tech mostly, and B2B when the problem is a market they haven’t entered or established. I take on a small number at a time.
Start with the diagnostic. Chart your own route from there, or keep going. Some do both, in either order.
About
20 years leading growth, partnerships and new markets at category-defining companies, in their fastest years.

Recent engagements
Trust & Will
Category leader in digital estate planning (1M+ users, $300B+ in estate assets, 200+ institutional partners). U.S. Hispanic market entry and distribution partnership design.
Stores.com
Multi-brand e-commerce portfolio (16M+ orders, 6M+ accounts, 300+ distribution partners). Growth partnerships, the Univision license business, and go-to-market for a new brand store.
Press Coverage
CONTACT
Let’s talk.

bahigh · growth advisory · Dallas
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